Privacy Policy
Privacy Policy
This document is provided for general information only and does not constitute legal advice.
1. Who we are and how to contact us
This Privacy Policy explains how Electric (“we”, “us”, “our”) collects and uses your personal information.
- Trading name: Electric
- Legal name: Electric
- Legal entity: Limited Company registered in England & Wales
- Company number: 123123123
- VAT number: 123123123
- Address: 101 Whitegate Drive, Blackpool, FY3 9AA
- Email: do-not-reply@demo-01.websites-for-electricians.co.uk
- Phone: 07888999777
- Jurisdiction: England & Wales
If you have any questions about this policy or how we use your data, please contact us using the details above.
2. What this policy covers
This policy applies when you:
- Visit our website or landing pages
- Contact us by phone, email, SMS/WhatsApp or social media
- Use our contact, quote, booking or chat forms
- Sign up for updates or newsletters
- Make an enquiry, request a quote or book electrical work
- Apply for a job with us
3. The information we collect
Information you provide directly
- Name, email address, phone number
- Home or business address and property access details
- Details about your electrical issue, project or property
- Preferred appointment dates and times
- Your marketing and communication preferences
- Information you provide in forms, emails, messages or during calls
- CVs and job application information if you apply to work with us
Information about your jobs and services
- Quotes, jobs, invoices and payment records
- Notes about the work we’ve carried out
- Photographs of installation areas or completed work (where helpful and appropriate)
- Warranties, certificates and compliance documentation
Payment and transaction information
- Records of payments made, amounts, dates and methods
- Limited payment details where required for processing (we do not store full card details on our systems; these are handled securely by our payment providers where used, such as Stripe).
Technical and usage information
When you use our website we may automatically collect:
- IP address and general location (e.g. town or city)
- Device type, browser type and operating system
- Pages visited, time spent on pages and actions taken
- How you arrived at our website (for example, via Google or social media)
This is mainly collected using cookies and similar technologies – see our Cookie Policy for more details.
4. How we collect your information
We collect information when:
- You fill in a contact, quote, booking or job application form on our website
- You use our chat widget or online booking tools
- You contact us by phone, SMS/WhatsApp, email or social media (e.g. Facebook, Instagram, Google Business Messages)
- We create or update records in our CRM and job management system
- You click links in our emails or interact with our marketing
- You make or attempt to make a payment
- Our website analytics and tracking tools record how you use the site
5. How we use your information and our lawful bases
We only use your personal data when we have a lawful basis to do so. Common purposes and lawful bases include:
To provide quotes and carry out work (Contract)
- Responding to your enquiries and quote requests
- Visiting your property to assess or carry out work
- Providing electrical services, inspections and reports
- Issuing invoices, receipts, certificates and other documentation
To manage our business and customer relationships (Legitimate interests / Contract)
- Keeping records of jobs, quotes and communications
- Managing appointments, rebookings and follow-up visits
- Handling complaints and resolving issues
- Improving our services and website
To send service and account messages (Contract / Legitimate interests)
- Confirmations of bookings and appointments
- Job updates and reminders
- Invoices, payment confirmations and statements
- Important updates about warranties, safety or regulations that affect work we have done for you
These may be sent by email and, where appropriate, by SMS.
To send marketing communications (Consent / Legitimate interests)
- Email marketing to past and existing customers about our services, offers or updates
- Occasional emails about new services, seasonal safety checks or tips
You can opt out of marketing emails at any time by using the unsubscribe link in the email or by contacting us.
We do not send SMS marketing.
To run and improve our website (Legitimate interests / Consent)
- Using analytics to understand how people use our website
- Testing and improving our pages and forms
- Showing relevant adverts on platforms like Google and Facebook, where cookies are accepted
To comply with legal obligations (Legal obligation)
- Keeping financial and tax records
- Providing information to regulators or law enforcement when legally required
- Meeting safety, certification and compliance requirements
6. Cookies and tracking technologies
Our website uses cookies and similar technologies to:
- Make the site work properly (e.g. security, forms, preferences)
- Understand how visitors use the site (analytics)
- Measure advertising performance and improve our marketing
- Enable embedded services such as maps, videos and review widgets
We typically use:
- Necessary cookies – required for basic site functionality and security
- Analytics cookies – e.g. Google Analytics 4 via Google Tag Manager
- Advertising and social media cookies – e.g. Meta/Facebook Pixel, Google Ads conversion tracking, LinkedIn Insight Tag
- Experience tools – e.g. Hotjar for understanding how people interact with our site
- Embedded content cookies – from YouTube/Vimeo videos, Google Maps, online booking widgets, chat tools and review widgets
You can control cookies via:
- Our cookie banner or preference tools (if present), and/or
- Your browser settings (for example, to delete or block cookies)
For more detail, please see our Cookie Policy.
7. Who we share your information with
We may share personal data with:
- Our employees and trusted sub-contractors who need it to carry out work
- Our CRM and communication system provider (for managing enquiries, quotes, bookings and messages)
- Our website hosting provider (WordPress hosted on SiteGround or similar)
- Our email and IT service providers
- Payment processors (e.g. Stripe) when you make online payments
- Analytics and advertising providers (e.g. Google, Meta/Facebook, LinkedIn)
- Providers of embedded services on our website (e.g. Google Maps, YouTube/Vimeo, review widgets, chat and booking tools)
- Professional advisers (such as accountants or legal advisers)
- Regulators, insurers, or law enforcement where we are legally required or have a strong legitimate interest in doing so
We do not sell your personal data.
8. International transfers
Some of our service providers may store or process data outside the UK or European Economic Area. Where this happens, we aim to ensure appropriate safeguards are in place, for example:
- Standard contractual clauses approved by the UK or EU, or
- Transfers to countries deemed to provide an adequate level of protection.
9. How long we keep your information
We keep personal data only for as long as reasonably necessary, for example:
- Enquiries and quotes: typically up to 3 years after last contact
- Job and invoice records: typically 6–7 years to meet legal and tax obligations
- Certificates and safety documentation: for as long as reasonably needed for compliance and evidence
- Marketing preferences: until you opt out or we cease marketing
We may retain certain information for longer if needed for legal, regulatory or insurance reasons.
10. Your rights
Under UK data protection law, you have rights which may include:
- Access – to ask for a copy of the personal data we hold about you
- Rectification – to correct inaccurate or incomplete data
- Erasure – to request deletion of your data in certain circumstances
- Restriction – to limit how we use your data in certain cases
- Data portability – to receive your data in a structured, commonly used format where applicable
- Objection – to object to certain types of processing, including direct marketing
- Withdraw consent – where processing is based on consent, you can withdraw it at any time
To exercise these rights, please contact us at:
Email: do-not-reply@demo-01.websites-for-electricians.co.uk
You also have the right to complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we handle your data. Visit the ICO website for details.
11. Keeping your information secure
We take reasonable steps to protect your information, including:
- Using reputable hosting, CRM and IT service providers
- Restricting access to personal data to those who need it
- Using passwords and other security measures on our systems
- Training staff and contractors on data protection principles where appropriate
However, no method of transmission or storage is completely secure, so we cannot guarantee absolute security.
12. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, or legal requirements. The most recent version will always be available on our website and will show the date it was last updated.
